This project was about redesigning an existing brand identity.
The most important steps were briefing meeting with the company management, research and analysis, basic design (color, form, type correction, advertising material design), web design and creation of a design manual.
The logo is hand-lettered. For the overall look went for a rough feel and tried to convey the flour, the craft and the age of the mill into a modern overall concept.
2020, client: Marktmühle Fichtinger
